Loneliness. It’s a part of life. Let’s talk about it.

The Department for Culture, Media and Sport (DCMS) recently launched the next phase of their loneliness campaign activity, as part of the Better Health – Every Mind Matters campaign. This follows the success of last year’s national campaign which encouraged young people to support others feeling lonely.

Following the launch, DCMS has now added new static assets to the toolkit, which partners can use across their social media and OOH advertising. These join the existing assets, which so many of you have already shared across your channels, so thank you!

We are all affected by loneliness at times in our lives. The Every Mind Matters Loneliness campaign aims to normalise feelings of loneliness to reduce the stigma, so people feel able to seek help and support.

Based on research that shows 16-24 year olds are the loneliest age group but also the least likely to take action to help themselves, the campaign targets young people with the aim to normalise loneliness as a part of life and to reduce the stigma that often prevents people from accessing support.

The current marketing campaign burst will be live until 10 April, but the campaign is “always on” with key moments for you to support throughout the year, including:

• June (Loneliness Awareness Week)
• September/October (Academic year begins)
• December (Festive period)

Please find a range of resources which are now available to download from the Campaign Resource Centre, including:

• Campaign Communications Toolkit
• Video Clips
• Static Images (NEW)
• Social Media Copy

We are hugely grateful to all of you who have supported the campaign so far and welcome your help continuing to spread this important message across your channels and networks to build a national conversation on loneliness.

If you require further information or would like to be involved in supporting the campaign in 2024, please contact campaigns@dcms.gov.uk.

If you or someone you know is feeling lonely, search ‘Loneliness Every Mind Matters’ for support and advice or go to https://www.nhs.uk/every-mind-matters/lifes-challenges/loneliness/.