#ZeroSuicideLDN paid promotion on London public sector websites

Thrive LDN, with support and funding from the Mayor of London, is working with CAN Digital to test digital promotion to directly signpost Londoners to Zero Suicide Alliance training, with the aim of increasing the number of people accessing the training course.

CAN Digital may be familiar with public sector colleagues across London, as they’re an agency who manage the advertising and digital paid of many London boroughs and other public sector partners, e.g TfL. We’re going to approach this in three ways:

1. Remarketing to previous London campaigns: Targeting people who have interacted with CAN campaigns running in London
2. Remarketing to public sector websites: Targeting people who have visited public sector websites in London that have CAN ad tech installed
3. Owned Ads where there is ‘unsold’ space on public sector website, e.g. TFL.gov.uk, and London borough council websites.

This short campaign is aimed to support and complement local suicide prevention strategies and campaigns.

It is also the first time since the launch of the Mayoral backed #ZeroSuicideLDN campaign that we will be exploring paid promotion and comes at an exciting too as the Zero Suicide Alliance training was refreshed last autumn.

But we need your support for full impact!

We’re inviting colleagues across London boroughs and London partners to join a ‘kick off/info’ meeting on Tuesday, 3 June at 2pm.  This session would be particularly of interest for borough public health and borough comms colleagues.

Meeting details:

Join the meeting now

Meeting ID: 329 752 180 330 0

Passcode: Sg6pX6w7

During this session we’ll talk through the approach we’re taking, and – importantly – seek your support in helping to ‘go live’ on your owned channels.  At the top, we’ll also recap and remind colleagues about the Zero Suicide Alliance training and #ZeroSuicideLDN campaign.

We’ll be scheduling two further follow up meetings one month apart, so we can keep colleagues updated on impact and progress of the paid promotion; overtime also being able to share localised data and breakdown (where this is being facilitated).

Please share with relevant colleagues and get in touch if you have any questions in advance.