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UID:0-402@adph.org.uk
DTSTART;TZID=Europe/London:20250603T140000
DTEND;TZID=Europe/London:20250603T150000
DTSTAMP:20250528T144529Z
URL:https://www.adph.org.uk/networks/london/events/zerosuicideldn-paid-pro
 motion-on-london-public-sector-websites/
SUMMARY:#ZeroSuicideLDN paid promotion on London public sector websites
DESCRIPTION:\n\nThrive LDN\, with support and funding from the Mayor of Lon
 don\, is working with CAN Digital to test digital promotion to directly si
 gnpost Londoners to Zero Suicide Alliance training\, with the aim of incre
 asing the number of people accessing the training course.\n\nCAN Digital m
 ay be familiar with public sector colleagues across London\, as they’re 
 an agency who manage the advertising and digital paid of many London borou
 ghs and other public sector partners\, e.g TfL. We’re going to approach 
 this in three ways:\n\n 	Remarketing to previous London campaigns: Targeti
 ng people who have interacted with CAN campaigns running in London\n 	Rema
 rketing to public sector websites: Targeting people who have visited publi
 c sector websites in London that have CAN ad tech installed\n 	Owned Ads w
 here there is ‘unsold’ space on public sector website\, e.g. TFL.gov.u
 k\, and London borough council websites.\n\nThis short campaign is aimed t
 o support and complement local suicide prevention strategies and campaigns
 .\n\nIt is also the first time since the launch of the Mayoral backed #Zer
 oSuicideLDN campaign that we will be exploring paid promotion and comes at
  an exciting too as the Zero Suicide Alliance training was refreshed last 
 autumn.\n\nBut we need your support for full impact!\n\nWe’re inviting c
 olleagues across London boroughs and London partners to join a ‘kick off
 /info’ meeting on Tuesday\, 3 June at 2pm.  This session would be parti
 cularly of interest for borough public health and borough comms colleagues
 .\n\n \n\nMeeting details:\n\nJoin the meeting now\n\nMeeting ID: 329 752
  180 330 0\n\nPasscode: Sg6pX6w7\n\nDuring this session we’ll talk throu
 gh the approach we’re taking\, and – importantly – seek your support
  in helping to ‘go live’ on your owned channels.  At the top\, we’l
 l also recap and remind colleagues about the Zero Suicide Alliance trainin
 g and #ZeroSuicideLDN campaign.\n\nWe’ll be scheduling two further follo
 w up meetings one month apart\, so we can keep colleagues updated on impac
 t and progress of the paid promotion\; overtime also being able to share l
 ocalised data and breakdown (where this is being facilitated).\n\nPlease s
 hare with relevant colleagues and get in touch if you have any questions i
 n advance.
CATEGORIES:Communications,Mental Health
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