Communicating about CDOH
In 2024, we hosted a two-part webinar series in collaboration with FrameWorks UK, focused on communicating the commercial determinants of health (CDOH) to different audiences as part of our CDOH project, funded by The Health Foundation.
The first webinar, ‘How to Talk About CDOH to Build Support for Action with Elected Members’, featured insights from elected members across the four nations, sharing their experiences with CDOH, what convinced them of its importance and how these conversations can be facilitated.
The second webinar, titled ‘How to Talk About CDOH to Build Support for Action with Local Businesses’, included presentations from Sharon Appleby, Chief Executive of Sunderland’s Business Improvement District, and Gerry Taylor, DPH Sunderland and Chair of our Project Advisory Group, discussing the factors that convinced them of the importance of CDOH and how similar dialogues and partnerships can be established.
Drawing on these discussions, we have developed a set of recommendations on how to frame communications about CDOH for different audiences: