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London Tobacco Alliance / Stop Smoking London Updates

The London Tobacco Alliance / Stop Smoking London campaign has two initiatives to make you aware of for December 2024 / January 2025

  1. This December, to prepare smokers to make a quit attempt we have developed information around five tips to help them prepare #Fivefor2025. The landing page is here and a communication toolkit for LA teams is available here
  1. The soft launch of the Smokefree app has commenced. The phases of rollout are listed below. The date to note is the main go-live of 1 January 2025

SmokeFree app – rollout and marketing

Phase 1 – (now live)

  • Soft launch and system testing

Phase 2 (W/C 9 December)

  • Discussion around promotion at London Tobacco Control Network Tuesday 9 December
  • Promotional materials for full January launch led by LA teams for targeting priority population groups in their borough will be sent out under embargo until 1 January

Phase 3 mid-December onward

  • Information for individual boroughs wishing to purchase additional licences for use for their borough residents once London allocation used sent out

Phase 4 (1 January onwards)

  • Go live for borough-based targeted marketing
  • Ongoing monitoring of licences and adjustment of marketing if required

Phase 5 (Jan/Feb)

  • Agreement on possible funding and plan for 2025/26 (to include bespoke number licences per borough depending on contribution)
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