Little Moments Together campaign coming soon
In January 2025, the Department for Education (DfE) in partnership with the Department of Health and Social Care (DHSC) will be relaunching the home learning environment Better Health Start for Life ‘Little Moments Together’ campaign.
The campaign aims to educate parents and carers about the importance of brain development in the first five years of a child’s life, and the crucial role they play as parents and carers, with advice and tips available on the Start for Life website.
Building on its 2024 successes, the campaign will use existing creative and resources are now available to partners on the Campaign Resource Centre. Paid activity will launch from mid-January across social channels, out of home advertising, online video and paid search.
Targeted activity aimed at multicultural groups will follow from February 2025 across online, broadcast and print community media, and translated campaign resources will be made available on Campaign Resource Centre closer to that time
Partner resources available now:
- Partner Activation Pack with campaign overview, key messages, tips and support for partners when delivering interventions and links to supporting tools and resources.
- Social Media Toolkit with post copy and content calendar.
- Posters, including ready to use, localisable versions and empty belly for partners to add local service information.
- Digital screens for use on TV screens and other digital displays in locations such as GP surgeries, Family Hubs, outdoor settings etc.
- Web banners to use across owned digital channels.
- Resources with a specific Family Hub call to action for the 75 commissioned areas also available.
If you have any questions about the campaign, or more broadly about Start for Life, please contact the Partnerships Inbox at Partnerships@dhsc.gov.uk