UKHSA and NHS Childhood Immunisation Campaign
On the 26 August 2024, the second wave of the England-wide UK Health Security Agency (UKHSA) and NHS England childhood immunisation campaign will go live across England. In response to falling vaccine rates, we have launched the campaign to support efforts to increase uptake of childhood immunisations among children aged 0-5, and highlight the serious risk childhood diseases can pose if children aren’t vaccinated.
The first wave of the national campaign ran from 4 March until mid-April 2024. The second wave will run from 26 August until 4 October 2024. This is planned around children going back to school to reduce the number of unvaccinated children and the risk of diseases like measles spreading as they did in 2023.
To support you with promoting the campaign from next week, we have produced an updated communications toolkit to help you encourage parents and carers, whose children (0-5 years old) have missed or may miss a vaccine, to get their child vaccinated. It contains key messages, background information, and statistics on the childhood immunisation programme. It also includes information on how to promote the campaign through your own channels, as well as supporting materials such as social media assets, printable posters, videos and skyscraper banners for your website.
The communications toolkit for this second wave includes the following updates:
- Additional information about phase 2 of the campaign
- Section on addressing lower levels of vaccine confidence
- Information about the whooping cough outbreak
- Additional social media copy suggestions
Stakeholders are encouraged to share campaign material on your local channels.