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ADPH Consultation Response: Banning unlicensed gambling sponsorship

Commercial determinants of health · Consultations · Gambling | 11 September 2026
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We have submitted our response to the Government’s consultation on banning unlicensed gambling sponsorship in Great Britain, highlighting that:
  • The gambling industry takes a pervasive approach to advertising that targets vulnerable groups.
  • Increased exposure to advertising is associated with a greater risk of gambling harm.
  • The Government should introduce a gambling advertising, promotion and sponsorship (GAPS) ban that applies to both licensed and unlicensed gambling sponsorship and advertising.
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