The way we think about gambling and its harms is often influenced by a narrative pushed by the gambling industry, which can add to the stigma experienced by people who are harmed. It can also ‘normalise’ gambling activities and products.
How we communicate about gambling can lead to unintended consequences and widen inequalities. Alternatively, it can positively empower people to talk about their experiences and reach out for support.
Frontline staff, communications teams and public health leads have asked for guidance on how to appropriately communicate and develop messaging about gambling related harms.
In this practical and interactive webinar, Dr May van Schalkwyk (Specialist Registrar in Public Health and Honorary Research Fellow, London School of Hygiene and Tropical Medicine), Robin Ireland (Honorary Research Fellow, University of Glasgow) and James Grimes (Head of Prevention, Gambling with Lives) will present how language and framing can cause harm, including examples, and the impact this can have on those with lived experience.
A language guide developed in partnership between Greater Manchester, the North East and Yorkshire and Humber to support communications will be launched in this session. The webinar will allow the opportunity to discuss and learn from others working in this field.